Consulting on Data and management issues in media, entertainment, and publishing
Make Sense of the Chaos
It’s bad out there. Between AI, shifting platforms, consolidation, and economic uncertainty, how do you prioritize your data strategy in an environment of everything everywhere all at once?
Numerical Gurus is here to help. With practical experience in chaotic environments, we can help you navigate the data landscape and the people who are working within it.



Practice Areas
Numerical Gurus specializes in data governance, managerial coaching, and industry analysis – guiding your organization to saner, more focused outcomes.
“I’ve worked with Laura at three different companies. She is an excellent manager and team builder with a clear-eyed and deep knowledge of the shifting media and advertising landscapes. She unfailingly introduces structure, sense (and wit!) into massive and chaotic datasets and is a joy to collaborate with.“
“Laura Dawson is a skilled, elegant manager, able to parse nuances of complex data systems and the human interactions with those that make or spoil success. She is a consensus-builder, a team builder and leader, and a team player. Everyone who works with her walks away respecting her knowledge, her insight, her excitement, and her compassionate leadership.“
“I can recommend Laura as a talented manager of both projects and teams. She has been able to command the respect and loyalty of her staff and coworkers in each position she has filled since I have known her. Moreover, she consistently delivers quality work across a wide range of projects.“